Custom software, AI automation and systems
We build the systems your business actually runs on.
Custom CRM, internal tools and automation for growing businesses in the UK, the UAE, India and beyond.
Logistics ERP / Jobs
Search leads, jobs or invoices
Day plannerNew job
Jobs today
West Yorkshire
2 vans out, 11 jobs today
Today, both vans
Allocated by route, tip runs added automatically
TodayUnallocatedQuotes out
| Ref | Customer | Job | Area | Van and slot | Status | Value £ |
|---|---|---|---|---|---|---|
| JOB-1184 |
JBJ. Broughton
|
Full house clearance | Leeds LS9 | Van 1, 08:00 | In progress | 480 |
| JOB-1185 |
MWM. Whitaker
|
Sofa and mattress | Bradford BD4 | Van 2, 09:30 | Booked | 96 |
| JOB-1186 |
KLKirkstall Lettings
|
Three-quarter van load | Leeds LS5 | Van 1, 11:00 | Booked | 260 |
| JOB-1187 |
PJPennine Joinery
|
Construction waste | Halifax HX1 | Van 2, 13:00 | On-site quote | Quote |
| TIP-0442 |
BFBiffa transfer station
|
Tip run, Van 1 at capacity | Leeds LS12 | Van 1, 14:30 | Auto-added | Disposal |
| JOB-1188 |
RAR. Ashworth
|
Fridge and freezer | Wakefield WF1 | Van 2, 15:00 | Booked | 88 |
Automations running
Live on the real system, not a mock-up of one
Lead captureWebsite form and Meta lead ads written to the database before any email is sent
23 today
Quote follow-upSilent quotes chased at 24 hours and again after a week
14 open
Van allocationJobs routed across both vans, tip run added when a van fills
11 today
Payment gateJob notes release on cash and card, held for approval on bank transfer
6 today
Full house clearance, LS9
Halton Moor · Van 1 · crew on site since 08:04
Lead capturedMeta lead form, written to the database before any email
Quote sentGenerated off the job record with the PDF attached
Accepted and bookedSlotted to Van 1 by the day planner
Crew on siteWorking from a phone, no login, secured by a job token
Job note heldBank transfer, waiting for an admin to release it
Load1 full van
DisposalBiffa, 420 kg
Labour2 crew, 3h 20m
Total £480
Open job sheetRelease job note
Kruze Logistics ERP, the jobs board.
Website form and Meta lead ads into one inbox
Quotes, invoices and job notes as generated PDFs
Automatic quote chasing at 24 hours and day 7
Two-van day planning with route optimisation
Tip runs scheduled when a van reaches capacity
Crew mobile portal with no login to forget
A payment gate on every document release
Exports for jobs, disposal spend, payments and van days
103
Projects delivered
4 markets
UK, UAE, India and beyond
Live
Systems running daily
The problem
Most businesses do not have a software problem. They have a joining-up problem.
The website takes an enquiry. Somebody re-types it into a spreadsheet. The invoice gets written from memory a week later.
What we build
Four disciplines. One team. One standard of delivery.
Custom software and CRM
Systems built for the exact way your team already works.
AI automation
The repetitive work removed, not documented and left in place.
E-commerce systems
The layer behind the storefront, connected properly.
Growth marketing
Measured against revenue, by the system that reports it.
Selected work
Systems running in production, not slides.
Most client work sits under agreements that do not let us publish it, so we show you the systems we own and run.
Equipment Desk / Enquiries
Search enquiries, fleet or sites
ExportNew enquiry
Enquiry board
Dubai and Northern Emirates
Synced 40 seconds ago
Live enquiries
Auto-sorted by response clock
AllWhatsAppWeb formTrade
| Ref | Client | Equipment and term | Site | Source | Status | Value AED |
|---|---|---|---|---|---|---|
| ENQ-2418 |
GCGulf Contracting
|
Excavator 21t · 6 weeks | Jebel Ali | Quote ready | 184,000 | |
| ENQ-2417 |
EMEmaar Facilities
|
Boom lift 32m ×4 · 3 months | Dubai Hills | Web form | Pricing | 96,400 |
| ENQ-2415 |
ASAl Sahra Infra
|
Telehandler 4t ×2 · 8 weeks | Al Ain | Trade desk | Site survey | 72,800 |
| ENQ-2411 |
NBNorthern Build
|
Generator 500 kVA · Purchase | Sharjah | Negotiating | 310,000 | |
| ENQ-2409 |
RQRAK Quarry Co
|
Wheel loader 5t · 12 weeks | Ras Al Khaimah | Web form | Won | 228,500 |
| ENQ-2404 |
DMDesert Move LLC
|
Low-bed transport · One-off | Abu Dhabi | Trade desk | Lost, price | 18,900 |
Automations running
7 rules active, no manual step in between
Enquiry captureWhatsApp, web form and trade desk written to one record
41 today
Availability holdMachine reserved for 48 hours the moment a quote is issued
12 today
Quote chaseSilent quotes chased at 24 hours, then again on day 7
9 today
Off-hire reminderClient and yard both warned 3 days before contract end
6 today
Excavator 21t, 6 weeks
Gulf Contracting · Jebel Ali · arrived by WhatsApp 14:02
Enquiry capturedWritten to the database before any email left, 14:02
Requirement parsedMachine class, duration and site read from the message
Availability checked3 units free from 14 Sep, 1 on service hold
Quote draftedPriced off the Jebel Ali rate card, awaiting release
Issue and follow upAuto chase at 24h, then day 7
Weekly hire, 21t class24,500
Mobilisation, Jebel Ali6,000
Operator, 6 weeks28,800
Term discount-8,300
Total AED184,000
AmendRelease quote
PINT AE ready, so the same record issues a compliant e-invoice once the hire is signed off.AstraCore Equipment Desk
UAE heavy equipment. An enquiry becomes a quote and a reserved machine without anyone opening a spreadsheet.
Charge Ops / Installations
Search jobs, chargers or dealers
Route planBook install
Installation and service
Kerala and Karnataka
142 of 150 chargers online
Scheduled jobs
Engineers auto-assigned by zone
This weekUnassignedAt risk
| Job | Customer | Product line | Engineer | Slot | Status | Value ₹ |
|---|---|---|---|---|---|---|
| INS-0913 |
BRBrigade Residency
|
EV charging, 12 bays |
SVS. Varghese
|
Mon 09:00 · Kozhikode | Confirmed | 8,40,000 |
| INS-0914 |
MTMetro Fleet Taxis
|
Battery solutions |
RJR. Joseph
|
Mon 14:30 · Malappuram | En route | 2,15,000 |
| SVC-0421 |
HPHilite Park
|
Charger fault, DC 60kW |
SVS. Varghese
|
Tue 08:00 · Kozhikode | SLA 4h | Warranty |
| INS-0916 |
GAGreenline Autos
|
Lubricants, bulk supply |
AKA. Kumar
|
Wed 11:00 · Thrissur | Confirmed | 1,32,400 |
| INS-0918 |
CTCoastal Transit
|
EV charging, 4 bays | Unassigned | Thu 09:30 · Kannur | Needs survey | 3,05,000 |
| SVC-0424 |
NMNexus Mall
|
Quarterly service, 8 units |
RJR. Joseph
|
Fri 10:00 · Bengaluru | Scheduled | 46,000 |
Automations running
6 rules active, storefront through to service
Order to surveyA charger sold online books its own site survey slot
18 this week
Offline watchdogThree missed polls opens a ticket without a customer call
8 this week
Warranty clockCover starts at commissioning, not at despatch
22 this week
Dealer statementMonthly margin and claim summary issued automatically
14 monthly
Hilite Park, DC 60kW
Raised automatically, no customer call required
Unit stopped reporting06:14, three consecutive missed polls
Ticket openedWarranty checked, the unit is 14 months old and covered
Engineer assignedNearest available in zone, slotted Tue 08:00
Attendance and sign-offParts drawn from stock, warranty claim raised on close
Units reporting150
Offline over 2 hours8
Mean time to attend3h 42m
Uptime, 14 days94.7%
ReassignOpen job sheet
WooCommerce books its own survey, reserves the parts and starts the warranty clock at commissioning.Karbonik Charge Ops
India, EV and energy. Order to survey to installation to commissioning, with engineers scheduled by zone.
Trade Portal / Quote requests
Search distributors, ranges or SKUs
Price listsRaise quote
Distributor quote requests
GCC and export accounts
512 active trade accounts
Requests for quotation
Priced against account tier
OpenQuotedSampling
| Ref | Distributor | Market | Range | Units | Status | Value AED |
|---|---|---|---|---|---|---|
| RFQ-1182 |
ASAl Safwa Trading
|
Saudi Arabia | Safety footwear | 2,400 | Size run set | 312,000 |
| RFQ-1181 |
QIQatar Industrial
|
Qatar | FR coveralls | 1,150 | Pricing | 198,400 |
| RFQ-1179 |
KPKuwait Protective
|
Kuwait | Cotton coveralls | 3,600 | Sample sent | 241,200 |
| RFQ-1176 |
NSNordic Site Supply
|
Oman | Insulated jackets | 870 | Awaiting stock | 104,600 |
| RFQ-1174 |
EGEmirates General
|
UAE | Safety footwear | 5,000 | Order placed | 628,000 |
| RFQ-1170 |
BMBahrain Marine
|
Bahrain | FR coveralls | 640 | Quoted | 88,900 |
Automations running
6 rules active, quote through to despatch
Tier pricingEvery distributor sees their own price list, never a shared one
512 accounts
Stock reservationIssuing a quote commits the size run against on-hand
23 open
Quote expiryUnaccepted quotes lapse at 14 days and release the stock
7 this week
Reorder triggerPurchase raised when available-to-promise drops below cover
4 this week
Safety footwear, 2,400 pairs
Al Safwa Trading · Tier 1 · Saudi Arabia
Request receivedSubmitted through the distributor login, not by email
Tier appliedAl Safwa is Tier 1, so Tier 1 pricing loads automatically
Size run confirmed2,400 pairs split across EU 38 to 44
Stock committed4,310 pairs now reserved against open quotes
Issue and despatchQuotation, proforma and packing list from one record
Tier 1 list price142.00
Volume break, 2,000+-12.00
Freight, Dammam+2.50
Per pair AED130.00
Send sampleIssue quotation
Marvella Trade Portal
UAE safety wear. Distributors see their own trade prices and request quotes against live stock.
Why us
The things most agencies will not put in writing.
You own it outright
Source code, documentation and admin training at handover.
Scoped before it is built
You know the cost before anyone writes a line of code.
Working software every two weeks
Something you can click at the end of every sprint.
We run these systems ourselves
Which is exactly why we know where they break.
Everything else we build
Every layer of how your business operates.
Custom CRM and pipelines
Internal operations dashboards
Customer portals and self-service
System and API integration
E-commerce platforms
Workflow automation
Data, reporting and attribution
AI features and agents
Compliance-ready invoicing
Tell us what is slowing your team down.
We will tell you what is worth automating first.